darwinspet.com - Report - SEO Scanner

darwinspet.com

Overview

Report generated on 2023-01-28 at 13:04:26 (UTC +00:00).

1 year ago

68

100

Darwin's Natural Pet Products - Delivering Raw Pet Food Direct to Your Door | Darwin's Pet Food

Darwin's makes healthy pet food delivery easy. It's our mission to give pets and their owners more years of healthy companionship through our fresh dog and cat food. Sign up today to get your first 10 lbs of fresh pet food for $14.95 delivered right to your doorstep.

https://www.darwinspet.com/

4 high issues

12.9%

3 medium issues

9.7%

3 low issues

9.7%

21 tests passed

67.7%

0.71 seconds

12.41 kB

60 resources

Secure

SEO

Title

The title tag must be between 1 and 60 characters.

The current title has 95 characters.

The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.

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Meta description

The meta description tag is good.

Darwin's makes healthy pet food delivery easy. It's our mission to give pets and their owners more years of healthy companionship through our fresh dog and cat food. Sign up today to get your first 10 lbs of fresh pet food for $14.95 delivered right to your doorstep.

The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.

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Headings

The headings are properly set.

A healthier, happier pet in 30 days

Dog Food
Why Raw
For Veterinarians
Cat Food
About Darwin’s
Resources

Woof.
Meow.
Inspired by Nature, Informed by Science
How Darwin's Works
Craft
Choose
Deliver
Defrost
Enjoy
Farm to Food Bowl
Shared Love
Loved by Pets, Recommended by Vets
Frequently Asked Questions

Health Made Easy
Best in Quality and Price
What makes Darwin's different?
Is a raw diet really better for my pet?

The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.

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Content keywords

The content has relevant keywords.

darwin s natural pet products raw pet food direct to your door darwin s pet food

The webpage's content should contain relevant keywords that can also be found in the title of the webpage.

Image keywords

There are 23 images with missing alt attributes.

The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.

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SEO friendly URL

The URL does not contain any relevant keywords.

https://www.darwinspet.com/

The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.

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404 page

The website has 404 error pages.

https://www.darwinspet.com/404-e79cf7b474b80a57e1e625c5a471935f

The 404 webpage status inform the users and the search engines that a page is missing.

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Robots.txt

The webpage can be accessed by search engines.

A robots.txt file inform the search engines which links from the website can be accessed.

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Noindex

The webpage does not have a noindex tag set.

The noindex tag instruct the search engines to not index the webpage.

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In-page links

The number of links on the webpage is okay.

The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.

Language

The webpage has the language declared.

en

The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.

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Favicon

The webpage has a favicon.

https://www.darwinspet.com/on/demandware.static/Sites-darwinspet-Site/-/default/dwbddd263d/images/favicons/favicon-128.png

The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.

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Performance

Text compression

The HTML file is compressed.

The HTML filesize is 12.41 kB.

The text compression helps speeding up the webpage's load by compressing the HTML's content.

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Load time

The webpage loaded in 0.71 seconds.

The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.

Page size

The size of the HTML webpage is 12.41 kB.

The page size indicates the HTML's total size, and does not include the external resources, such as images, scripts, or other resources.

HTTP requests

The webpage makes more than 50 HTTP requests.

https://www.googletagmanager.com/ns.html?id='GTM-T2J8BGB'

The HTTP requests represents the number of external resources present on the webpage.

Image format

There are 29 images that are not using the AVIF, WebP format.

The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.

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JavaScript defer

The are 5 javascript resources without the defer attribute.

The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.

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DOM size

The DOM size is optimal.

The HTML file has 612 DOM nodes.

The DOM size indicates the number of nodes the HTML webpage has.

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Security

HTTPS encryption

The webpage uses HTTPS encryption.

The HTTPS encryption helps protecting the user's security and privacy.

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Google Safe Browsing

The webpage is not in good standing.

The Google Safe Browsing indicates the webpage status for malware and phishing content.

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Plaintext email

The webpage contains plaintext emails.

[email protected]

Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.

Miscellaneous

Structured data

There are no structured data tags on the webpage.

The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.

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Meta viewport

The webpage has a meta viewport tag set.

width=device-width, initial-scale=1

The meta viewport tag instruct the browsers how to render the viewport of the webpage.

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Character set

The webpage has a charset value set.

UTF-8

The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.

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Sitemap

The website has sitemaps.

https://www.example.com/sitemap_index.xml

Sitemaps inform search engines about pages available for crawling on the website.

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Social

The webpage has 5 social links.

https://www.facebook.com/rawdogfood/

https://www.instagram.com/darwinspetfood/

https://twitter.com/darwinspet

https://www.linkedin.com/company/darwin%27s-natural-pet-products

https://www.youtube.com/channel/UCjh_e6t5od3rdBezK1dXrWw

Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.

Content length

The webpage has 987 words.

The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.

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Text to HTML ratio

The text to HTML ratio is 12%.

The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.

Inline CSS

The webpage contains inline CSS code.

display:none;visibility:hidden
background-image: url(https://www.darwinspet.com/on/demandware.static/-/Library-Sites-DarwinsSharedLibrary/default/dw1112ea2d/images/[email protected])
font-size: 16px;
font-size: 16px;
font-size: 16px;
font-size: 16px;
font-size: 16px;
background-image: url(https://www.darwinspet.com/on/demandware.static/-/Library-Sites-DarwinsSharedLibrary/default/dwbfbdf969/images/homepage/Homepage-FAQ-Photo.jpg)
margin:0in 0in 8pt
font-size:11pt
line-height:107%
font-family:"Calibri",sans-serif
margin:0in 0in 8pt
font-size:11pt
line-height:107%
font-family:"Calibri",sans-serif

The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.

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Deprecated HTML

There are no deprecated HTML tags on the webpage.

The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.

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